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# 🎯 CrazeAnalytix

## Amazon Sales Analytics Platform

Complete Feature Documentation

Executive Presentation • January 2026

# 📋 Executive Summary

## What is CrazeAnalytix?

CrazeAnalytix is a comprehensive Business Intelligence platform designed to consolidate, analyze, and visualize Amazon sales data across multiple European markets in real-time.

### 📊 3 Main Tabs

Dashboard, Grid, and Movers - each serving different analytical purposes

### 🌍 6 Markets

Amazon DE, IT, FR, ES, UK, and Seller Central (SC) data in one place

### 🔄 Automatic Sync

Live connection to Dropbox with daily auto-refresh at 7:00 AM

### Core Capabilities:

- 📈 Year-over-Year Analysis - Compare 2024, 2025, and 2026 performance instantly
- 🌍 Pan-EU Grouping - View DE+IT+FR+ES as a unified European market
- 📅 Weekly & Monthly Trends - Detect seasonality and peak periods
- 🚀 Growth Analytics - Identify top performers and declining products
- 📥 CSV Export - Download filtered data for external analysis

# 🏗️ Application Structure

## Navigation & Layout Overview

### Header Components:

- Logo CrazeAnalytix branding
- Live Sync Real-time data status indicator
- Data Settings Source configuration
- Navigation Dashboard | Grid | Movers

### Global Filter Bar:

- Customer - Amazon marketplace selection
- Year - Time period (2024-2026)
- Month / Week - Granular time filters
- Product Line / SKU / Title / ASIN - Product filters

# 📊 Tab 1: Dashboard

## High-Level Performance Overview

The Dashboard provides an executive-level snapshot of overall business health, featuring key performance indicators, revenue breakdowns, and trend analysis at a glance.

# 📈 Dashboard: KPI Cards

## Real-Time Performance Metrics

### 💰 Sell Out Revenue

Year | Revenue | YoY Change
--- | --- | ---
2026 | €304.723,14 | +30.0%
2025 | €6.895.382,51 | +16.4%
2024 | €7.697.655,55 | -

Total revenue with automatic year-over-year percentage calculation

### 📦 Units Sold

Year | Units | YoY Change
--- | --- | ---
2026 | 45.010 | +55.5%
2025 | 996.213 | +6.2%
2024 | 1.061.909 | -

Volume metrics with growth indicators

### Key Features:

- ✅ Color-coded growth - Green for positive, red for negative trends
- ✅ European number format - Dots as thousands separator (1.234,56)
- ✅ Real-time updates - Data refreshes when filters change

# 📊 Dashboard: Revenue Charts

## Product Line Breakdown

### Revenue by Product Line

Horizontal bar chart showing revenue contribution by product category:

- INKEE - Bath bombs and surprise toys
- MAGIC PONYS - Collectible figures
- ADVENT CALENDAR - Seasonal items
- RINKATINK TOY MAGIC - Educational toys
- GALLERY TOY'S MAGIC - Premium toys

> Toggle between Sell Out (€) and Units using the buttons above the chart

### Units by Product Line (Overview)

Multi-year comparison bar chart showing:

- 📊 2024 - Historical baseline (pink)
- 📊 2025 - Previous year (purple)
- 📊 2026 - Current year (blue)

Enables quick identification of:

- Products with growing demand
- Products losing market share
- Seasonal patterns across years

# 📈 Dashboard: Growth & Decline Analysis

## Top Performers & Problem Areas

### ✅ Fastest Growing Lines

- Shows top 5 product lines by revenue growth
- Displays € difference (absolute change)
- Shows % change year-over-year
- Identifies products driving business growth

### ❌ Declining Lines

- Highlights products with negative growth
- Sorted by largest revenue decline
- Alerts management to problem areas
- Enables proactive inventory decisions

# 📋 Tab 2: Grid

## Detailed Data Analysis & Export

The Grid tab provides granular access to all sales data with powerful filtering, grouping, sorting, and export capabilities for detailed analysis.

# 📈 Grid: Weekly Sales Comparison

## 52-Week Trend Analysis

### Interactive Line Chart Features:

- 📊 Sell Out 2024 - Pink line showing historical revenue
- 📊 Sell Out 2025 - Red line for previous year
- 📊 Sell Out 2026 - Green line for current year

- 📦 Units 2024 - Blue dashed line
- 📦 Units 2025 - Cyan dashed line
- 📦 Units 2026 - Teal dashed line

### Use Cases:

- 🎄 Peak Detection - Identify Christmas, Easter, and back-to-school spikes
- 📉 Low Season Analysis - Plan inventory for slow periods
- 📅 Week-by-Week Comparison - See exact performance differences
- 🔍 Hover Tooltips - Get precise values for any data point

# 📋 Grid: Interactive Data Table

## Complete Sales Data Access

### Table Structure:

Column | Description | Sortable
--- | --- | ---
Product Line | Product category (INKEE, MAGIC PONYS, etc.) | ✅
Customer | Amazon marketplace (Pan-EU, UK, SC) | ✅
SKU | Stock Keeping Unit identifier | ✅
Title | Product name | ✅
Sell Out 2024 | Revenue previous year | ✅
Sell Out 2025 | Revenue last year with YoY % | ✅
Sell Out 2026 | Revenue current year with YoY % | ✅
Units (2024-2026) | Volume metrics per year | ✅

> Click any column header to sort ascending/descending. Click again to reverse sort order.

# 🌍 Grid: Pan-EU Grouping Feature

## Unified European Market View

### How It Works:

### 🔹 No Country Filter Applied

When viewing all data without customer filter:

- Pan-EU = DE + IT + FR + ES combined
- Amazon UK = United Kingdom only
- Amazon SC = Seller Central only

Perfect for European market overview

### 🔸 Country Filter Applied

When selecting a specific country:

- Pan-EU grouping is disabled
- Shows individual country data only
- Enables deep-dive into specific markets

Example: Filter "Amazon DE" → See only Germany

> This feature eliminates the need for manual Excel grouping and saves hours of work monthly.

# 🔧 Grid: Group By Options

## Dynamic Data Aggregation

### Available Grouping Dimensions:

- 1 Product Line - Group by brand/category
- 2 Customer - Group by marketplace
- 3 SKU - Group by product code

- 4 Title - Group by product name
- 5 ASIN - Group by Amazon ID
- Multi Up to 4 dimensions simultaneously

### Example Combinations:

- 📊 Customer → Product Line - See which product lines sell best in each market
- 📊 Product Line → SKU - Drill down from category to individual products
- 📊 Title only - Aggregate all variations of a product

# 🔍 Grid: Advanced Row Filtering

## Precision Data Selection

### Filter Capabilities:

Metric | Operators Available | Example Use
--- | --- | ---
Sell Out 2025 | ≥, ≤, =, ≠, contains | Find products with €10,000+ revenue
Sell Out 2026 | ≥, ≤, =, ≠, contains | Filter current year high performers
Units 2025 | ≥, ≤, =, ≠, contains | Find products selling 500+ units
Units 2026 | ≥, ≤, =, ≠, contains | Current volume analysis
% YoY Growth | ≥, ≤, positive, negative | Find products growing 20%+

# 📊 Grid: Filtered Totals Summary

## Real-Time Aggregation

### Summary Bar Components:

### 2026 Totals

- 💰 €304.723 total filtered revenue
- 📦 45.010 total filtered units
- 📈 +84.8% YoY growth indicator

### 2025 Totals

- 💰 €6.895.383 revenue
- 📦 996.213 units
- 📈 +16.4% vs 2024

### Dynamic Updates:

- ✅ Totals update instantly when filters are applied
- ✅ Shows aggregate of visible rows only
- ✅ Enables quick "what-if" analysis - filter by product line and see total impact
- ✅ Row counter shows "Showing X of Y rows"

# 📥 Grid: CSV Export

## Data Download for External Analysis

### Export Features:

- 📄 Export CSV button in top-right
- 📊 Downloads currently filtered view
- 📋 Includes all visible columns
- 🔢 Numbers in European format

- 📎 Ready for Excel/Google Sheets
- 📧 Perfect for email reports
- 📈 Import into other BI tools
- 💾 Local backup of filtered data

### Use Cases:

- 📊 Export product line data for quarterly presentations
- 📧 Share filtered views with non-app users via email
- 📈 Combine with advertising data in Excel for ROAS analysis
- 💼 Prepare board reports with selected metrics

# 🚀 Tab 3: Movers

## Growth Analytics & SKU Performance

The Movers tab identifies the fastest growing and fastest declining SKUs, enabling quick action on top performers and problem products.

# 📈 Movers: Feature Breakdown

## Analytics Overview

### Control Panel:

### 🔀 Movement Toggles

- Top Gainers Products with highest growth
- Top Losers Products with biggest decline

### 📊 Metric Selection

- Sell Out € Analyze by revenue
- Units Analyze by volume

### Leaderboard Columns:

Column | Description
--- | ---
Rank | Position in top 20 (1-20)
SKU Details | Product name with SKU code
Product Line | Category/brand
2025 | Previous year value (€ or units)
2026 | Current year value
Diff | Absolute difference (€ or units)
% Change | Year-over-year growth percentage

# 🏆 Movers: Real Examples

## Top Gainers Analysis

### Sample Top Gainers (Units):

Rank | Product | Line | 2025 | 2026 | +/- | %
--- | --- | --- | --- | --- | --- | ---
1 | MAGIC PONYS - School Of Magic | MAGIC PONYS | €478 | €715 | +€237 | +71.4%
2 | INKEE - Surprise XXL Bath Bomb | INKEE | €438 | €522 | +€84 | +19.2%
3 | INKEE - Surprise Bath Bomb Rescue | INKEE | €17 | €83 | +€66 | +400%

### Insights Enabled:

- 🏆 Quickly identify which SKUs are driving growth
- 📦 Prioritize inventory replenishment for top performers
- 💡 Inform marketing budget allocation
- 🎯 Focus sales efforts on winning products

# ⚙️ Data Settings

## Source Configuration & Sync Management

### ☁️ Cloud Sync

- Live Sync Active connection to Dropbox
- 🔄 Sync Now - Manual refresh button
- ⏰ Auto-refresh - Daily at 7:00 AM

### 📂 Local Uploads

- 📊 Sales CSV - Main sales data file
- 📣 Ads CSV - Advertising expenses data
- 📎 Drag-and-drop supported

# 🔄 Data Automation

## End-to-End Data Pipeline

┌─────────────────┐ ┌─────────────────┐ ┌─────────────────┐ ┌─────────────────┐ │ Master CSV │────▶│ Dropbox │────▶│ API Proxy │────▶│ CrazeAnalytix │ │ (Updated by │ │ (Cloud Host) │ │ (/api/fetch) │ │ (Dashboard) │ │ team) │ │ │ │ │ │ │ └─────────────────┘ └─────────────────┘ └─────────────────┘ └─────────────────┘ │ ▼ ┌─────────────────┐ │ IndexedDB │ │ (Local Cache) │ └─────────────────┘

Feature | Description | Benefit
--- | --- | ---
🔄 Daily Sync | Automatic fetch at 7:00 AM | Always fresh data
💾 Local Cache | IndexedDB storage | Fast loading, offline support
🔗 Live Indicator | Green dot in header | Connection status visibility
⚡ Manual Refresh | Sync Now button | Immediate updates when needed

# 🇪🇺 European Number Formatting

## Regional Display Standards

All numerical values throughout the application use European formatting standards for consistency with local business practices.

### Format Rules

Element | Character
--- | ---
Thousands separator | . (period)
Decimal separator | , (comma)
Currency symbol | € (before)

### Examples

Value | Display
--- | ---
1234.56 | €1.234,56
1000000 | 1.000.000
6895382.51 | €6.895.382,51

### Applied Throughout:

- ✅ Dashboard KPI cards
- ✅ Grid table cells
- ✅ Movers leaderboard
- ✅ Chart tooltips
- ✅ Filtered totals summary
- ✅ CSV exports

# 💼 Business Benefits

## ROI & Operational Improvements

### ⏱️ Time Savings

- Before: 4+ hours/week Excel consolidation
- After: Instant, automatic updates
- Estimated: 16+ hours/month saved

### 📊 Better Decisions

- Real-time visibility into trends
- Quick identification of problems
- Data-driven inventory management

### 🌍 Unified View

- 6 Amazon markets in one place
- Pan-EU grouping for Europe overview
- No more switching between reports

### 👥 Team Collaboration

- Shared access via web URL
- No software installation required
- Everyone sees the same data

# 🔗 Access & Requirements

## How to Use CrazeAnalytix

### 🌐 URLs

Environment | URL
--- | ---
Production | https://crazeanalytix.vercel.app
Development | http://localhost:3000

### 💻 Requirements

- 🌐 Modern web browser (Chrome, Firefox, Safari, Edge)
- 📱 Works on desktop and tablet
- 🔒 No login required
- ⚡ Internet connection for data sync

### Technical Stack:

- ⚛️ React + TypeScript - Modern frontend framework
- ☁️ Vercel - Cloud hosting with global CDN
- 📦 Dropbox API - Cloud data storage
- 💾 IndexedDB - Local caching for performance

# ✨ Summary

## CrazeAnalytix Key Takeaways

- 1️⃣ Dashboard - Executive overview with KPIs, charts, and growth tables
- 2️⃣ Grid - Detailed data with Pan-EU grouping, filtering, and CSV export
- 3️⃣ Movers - Top 20 gainers and losers by SKU performance
- 4️⃣ 8 Global Filters - Customer, Year, Month, Week, Line, SKU, Title, ASIN
- 5️⃣ Automatic Sync - Daily updates from Dropbox at 7:00 AM
- 6️⃣ European Format - Numbers displayed as 1.234,56
- 7️⃣ No Installation - Access via web browser, no setup required

Presentation generated: January 20, 2026