feat: inject unfiltered ad data into experiments & deploy comprehensive KPI summary view

App.tsx

@@ -606,6 +606,11 @@ const App: React.FC = () => {
     return mergeSalesAndAdsData(filteredData, filteredAdsData, globalAsinMetadata, trafficData, velocityMap);
   }, [filteredData, filteredAdsData, globalAsinMetadata, trafficData, velocityMap]);
 
+  // Unfiltered combined data for Experiment calculations (so they aren't affected by UI filters)
+  const unfilteredCombinedData = useMemo(() => {
+    return mergeSalesAndAdsData(rawData, adsData, globalAsinMetadata, trafficData, velocityMap);
+  }, [rawData, adsData, globalAsinMetadata, trafficData, velocityMap]);
+
   // Derived Data for Grid (YTD Filtered - Isolated)
   // 1. Identify "Current Year" max week
   const gridContext = useMemo(() => {
@@ -963,7 +968,7 @@ const App: React.FC = () => {
                       setPreselectedMarketplace(filters.customer[0] || '');
                       setShowCreateExperiment(true);
                     }}
-                    salesData={rawData}
+                    salesData={unfilteredCombinedData}
                   />
                 </div>
               </Suspense>
@@ -1036,7 +1041,7 @@ const App: React.FC = () => {
         <ExperimentDetail
           experimentId={selectedExperimentId}
           onClose={() => setSelectedExperimentId(null)}
-          salesData={rawData}
+          salesData={unfilteredCombinedData}
         />
       )}