diff --git a/services/dataProcessor.ts b/services/dataProcessor.ts
index c8e3da5..a42bbde 100644
--- a/services/dataProcessor.ts
+++ b/services/dataProcessor.ts
@@ -236,7 +236,7 @@ const normalizeMonth = (rawMonth: string): string => {
 };
 
 // Robust CSV Column Value Extractor
-const getColumnValue = (row: any, aliases: string[]): string => {
+const getColumnValue = (row: any, aliases: (string | RegExp)[]): string => {
     const rowKeys = Object.keys(row);
     const normalizedRowKeys: Record<string, string> = {};
 
@@ -248,14 +248,24 @@ const getColumnValue = (row: any, aliases: string[]): string => {
     });
 
     for (const alias of aliases) {
-        const lookup = alias.toLowerCase().replace(/[^a-z0-9]/g, '');
-        if (normalizedRowKeys[lookup]) {
-            const actualKey = normalizedRowKeys[lookup];
-            const val = row[actualKey];
-            if (val !== undefined && val !== null) {
-                const strVal = String(val).trim();
-                if (strVal.length > 0) {
-                    return strVal;
+        if (alias instanceof RegExp) {
+            // Find the first original key that matches the regex
+            const matchedKey = rowKeys.find(k => alias.test(k));
+            if (matchedKey) {
+                const val = row[matchedKey];
+                if (val !== undefined && val !== null) {
+                    const strVal = String(val).trim();
+                    if (strVal.length > 0) return strVal;
+                }
+            }
+        } else {
+            const lookup = alias.toLowerCase().replace(/[^a-z0-9]/g, '');
+            if (normalizedRowKeys[lookup]) {
+                const actualKey = normalizedRowKeys[lookup];
+                const val = row[actualKey];
+                if (val !== undefined && val !== null) {
+                    const strVal = String(val).trim();
+                    if (strVal.length > 0) return strVal;
                 }
             }
         }
@@ -436,15 +446,15 @@ export const processAdsCSV = (file: File): Promise<AdsRecord[]> => {
                         const countryRaw = getColumnValue(row, ['country', 'marketplace', 'portfolio', 'customer', 'kunde']);
                         const weekRaw = getColumnValue(row, ['week', 'woche', 'semana']);
                         const asin = getColumnValue(row, ['asin']);
-                        const costRaw = getColumnValue(row, ['cost', 'spend', 'ausgaben', 'gasto', 'coste', 'ad spend']);
-                        const clicksRaw = getColumnValue(row, ['clicks', 'klicks', 'clics']);
-                        const impressionsRaw = getColumnValue(row, ['impressions', 'impresiones', 'imp']);
-                        const cpcRaw = getColumnValue(row, ['cpc', 'cost-per-click', 'coste por clic']);
-                        const ctrRaw = getColumnValue(row, ['ctr', 'click-through rate', 'click-through-rate', 'click through rate']);
-                        const acosRaw = getColumnValue(row, ['acos', 'advertising cost of sales', 'aCOS']);
-                        const conversionsRaw = getColumnValue(row, ['conversions', 'konversionen', 'orders', 'pedidos', 'total orders']);
-                        const unitsRaw = getColumnValue(row, ['units', 'einheiten', 'unidades', 'units sold', 'total units']);
-                        const salesRaw = getColumnValue(row, ['sales', 'umsatz', 'ventas', 'ad sales', 'total sales', 'sales (30d)']);
+                        const costRaw = getColumnValue(row, ['cost', 'spend', 'ausgaben', 'gasto', 'coste', /ad\s*spend/i, /cost/i]);
+                        const clicksRaw = getColumnValue(row, ['clicks', 'klicks', 'clics', /click/i]);
+                        const impressionsRaw = getColumnValue(row, ['impressions', 'impresiones', 'imp', /impression/i]);
+                        const cpcRaw = getColumnValue(row, ['cpc', 'cost-per-click', 'coste por clic', /cost.*per.*click/i, /cpc/i]);
+                        const ctrRaw = getColumnValue(row, ['ctr', 'click-through rate', 'click-through-rate', 'click through rate', /click.*through.*rate/i, /ctr/i]);
+                        const acosRaw = getColumnValue(row, ['acos', 'advertising cost of sales', 'aCOS', /cost.*of.*sales/i, /acos/i]);
+                        const conversionsRaw = getColumnValue(row, ['conversions', 'konversionen', 'orders', 'pedidos', 'total orders', /order/i, /conversion/i]);
+                        const unitsRaw = getColumnValue(row, ['units', 'einheiten', 'unidades', 'units sold', 'total units', /unit/i, /einheit/i, /unidad/i]);
+                        const salesRaw = getColumnValue(row, ['sales', 'umsatz', 'ventas', 'ad sales', 'total sales', 'sales (30d)', /sale/i, /umsatz/i, /ventas/i]);
 
                         if (!asin || !countryRaw || weekRaw === undefined || weekRaw === '') continue;
 
@@ -510,15 +520,15 @@ export const processAdsExcel = async (fileOrBuffer: File | ArrayBuffer): Promise
                 const countryRaw = getColumnValue(row, ['country', 'marketplace', 'portfolio', 'customer', 'kunde']);
                 const weekRaw = getColumnValue(row, ['week', 'woche', 'semana']);
                 const asin = getColumnValue(row, ['asin']);
-                const costRaw = getColumnValue(row, ['cost', 'spend', 'ausgaben', 'gasto', 'coste', 'ad spend']);
-                const clicksRaw = getColumnValue(row, ['clicks', 'klicks', 'clics']);
-                const impressionsRaw = getColumnValue(row, ['impressions', 'impresiones', 'imp']);
-                const cpcRaw = getColumnValue(row, ['cpc', 'cost-per-click', 'coste por clic']);
-                const ctrRaw = getColumnValue(row, ['ctr', 'click-through rate', 'click-through-rate', 'click through rate']);
-                const acosRaw = getColumnValue(row, ['acos', 'advertising cost of sales', 'aCOS']);
-                const conversionsRaw = getColumnValue(row, ['conversions', 'konversionen', 'orders', 'pedidos', 'total orders']);
-                const unitsRaw = getColumnValue(row, ['units', 'einheiten', 'unidades', 'units sold', 'total units']);
-                const salesRaw = getColumnValue(row, ['sales', 'umsatz', 'ventas', 'ad sales', 'total sales', 'sales (30d)']);
+                const costRaw = getColumnValue(row, ['cost', 'spend', 'ausgaben', 'gasto', 'coste', /ad\s*spend/i, /cost/i]);
+                const clicksRaw = getColumnValue(row, ['clicks', 'klicks', 'clics', /click/i]);
+                const impressionsRaw = getColumnValue(row, ['impressions', 'impresiones', 'imp', /impression/i]);
+                const cpcRaw = getColumnValue(row, ['cpc', 'cost-per-click', 'coste por clic', /cost.*per.*click/i, /cpc/i]);
+                const ctrRaw = getColumnValue(row, ['ctr', 'click-through rate', 'click-through-rate', 'click through rate', /click.*through.*rate/i, /ctr/i]);
+                const acosRaw = getColumnValue(row, ['acos', 'advertising cost of sales', 'aCOS', /cost.*of.*sales/i, /acos/i]);
+                const conversionsRaw = getColumnValue(row, ['conversions', 'konversionen', 'orders', 'pedidos', 'total orders', /order/i, /conversion/i]);
+                const unitsRaw = getColumnValue(row, ['units', 'einheiten', 'unidades', 'units sold', 'total units', /unit/i, /einheit/i, /unidad/i]);
+                const salesRaw = getColumnValue(row, ['sales', 'umsatz', 'ventas', 'ad sales', 'total sales', 'sales (30d)', /sale/i, /umsatz/i, /ventas/i]);
 
                 // Skip if missing essential data
                 if (!asin || !countryRaw || weekRaw === undefined || weekRaw === '') continue;