diff --git a/App.tsx b/App.tsx
index db6aa62..adc3623 100644
--- a/App.tsx
+++ b/App.tsx
@@ -119,6 +119,25 @@ const App: React.FC = () => {
     }
   }, []);
 
+  const handleTrafficFetch = useCallback(async () => {
+    try {
+      console.log('[App] Fetching traffic from /api/fetch-traffic...');
+      const response = await fetch('/api/fetch-traffic');
+
+      if (!response.ok) {
+        throw new Error(`Failed to fetch Traffic: ${response.status} ${response.statusText}`);
+      }
+
+      const buffer = await response.arrayBuffer();
+      const data = await processTrafficExcel(buffer);
+
+      setTrafficData(data);
+      console.log('[App] Successfully loaded', data.length, 'traffic records');
+    } catch (error) {
+      console.error("Failed to fetch/parse Traffic", error);
+    }
+  }, []);
+
   const initializeData = (data: SalesRecord[]) => {
     setRawData(data);
     setFilters({
@@ -188,6 +207,10 @@ const App: React.FC = () => {
         console.log("Fetching fresh Ads from URL...");
         handleAdsFetch();
       }
+
+      // 1c. Always fetch Traffic data (no caching for now)
+      console.log("Fetching Traffic data...");
+      handleTrafficFetch();
     };
     initApp();
   }, [handleDataFetch]);
diff --git a/api/fetch-traffic.ts b/api/fetch-traffic.ts
new file mode 100644
index 0000000..4255004
--- /dev/null
+++ b/api/fetch-traffic.ts
@@ -0,0 +1,32 @@
+import type { VercelRequest, VercelResponse } from '@vercel/node';
+
+const TRAFFIC_DROPBOX_URL = "https://www.dropbox.com/scl/fi/9cenju8djxav9z6q5if6m/Traffic-Weekly.xlsx?rlkey=r2oaixmnvzq6nnjuus0uowa6l&st=r7knws3r&dl=1";
+
+export default async function handler(req: VercelRequest, res: VercelResponse) {
+    // CORS headers
+    res.setHeader('Access-Control-Allow-Origin', '*');
+    res.setHeader('Access-Control-Allow-Methods', 'GET, OPTIONS');
+    res.setHeader('Access-Control-Allow-Headers', 'Content-Type');
+
+    if (req.method === 'OPTIONS') {
+        return res.status(200).end();
+    }
+
+    try {
+        console.log('[fetch-traffic] Fetching Traffic from Dropbox...');
+        const response = await fetch(TRAFFIC_DROPBOX_URL);
+
+        if (!response.ok) {
+            throw new Error(`Dropbox responded with ${response.status}`);
+        }
+
+        const buffer = await response.arrayBuffer();
+        console.log('[fetch-traffic] Successfully fetched Traffic Excel, size:', buffer.byteLength);
+
+        res.setHeader('Content-Type', 'application/vnd.openxmlformats-officedocument.spreadsheetml.sheet');
+        res.status(200).send(Buffer.from(buffer));
+    } catch (error: any) {
+        console.error('[fetch-traffic] Error:', error);
+        res.status(500).json({ error: error.message });
+    }
+}