diff --git a/App.tsx b/App.tsx
index 09e8590..97821bd 100644
--- a/App.tsx
+++ b/App.tsx
@@ -514,26 +514,41 @@ const App: React.FC = () => {
   }, [rawData]);
 
   const ytdGridData = useMemo(() => {
-    // Filter combinedAdsData to only include weeks <= maxWeek
-    // This ensures we compare "Like for Like" periods across years
-    // We do strictly LESS THAN OR EQUAL to maxWeek.
+    // Smart YTD Logic:
+    // Only apply the "Max Week" cutoff if the user has NOT explicitly selected a specific time period.
+    // If Month or Week filters are active, we show exactly what was asked (e.g., Full Year 2024).
+    // If no time filters are active, we default to YTD (Like-for-Like) comparison.
+    const isTimeFilterActive = filters.month.length > 0 || filters.week.length > 0;
+
     if (!combinedAdsData) return [];
+
+    if (isTimeFilterActive) {
+      return combinedAdsData;
+    }
+
     return combinedAdsData.filter(item => {
-      // CombinedKPIs has 'week' property
-      if (!item.week) return true; // Keep non-weekly items if any (shouldn't be)
+      if (!item.week) return true;
       return item.week <= gridContext.maxWeek;
     });
-  }, [combinedAdsData, gridContext.maxWeek]);
+  }, [combinedAdsData, gridContext.maxWeek, filters.month, filters.week]);
 
   // Derived Data for Dashboard (YTD Filtered - Isolated)
   // Dashboard needs aggregated data respecting the max week limit of current year.
+  // Dashboard needs aggregated data respecting the max week limit of current year...
+  // UNLESS the user explicitly filters for a period.
   const ytdFilteredData = useMemo(() => {
+    const isTimeFilterActive = filters.month.length > 0 || filters.week.length > 0;
+    if (isTimeFilterActive) return filteredData;
+
     return filteredData.filter(r => r.week <= gridContext.maxWeek);
-  }, [filteredData, gridContext.maxWeek]);
+  }, [filteredData, gridContext.maxWeek, filters.month, filters.week]);
 
   const ytdFilteredAdsData = useMemo(() => {
+    const isTimeFilterActive = filters.month.length > 0 || filters.week.length > 0;
+    if (isTimeFilterActive) return filteredAdsData;
+
     return filteredAdsData.filter(r => r.week <= gridContext.maxWeek);
-  }, [filteredAdsData, gridContext.maxWeek]);
+  }, [filteredAdsData, gridContext.maxWeek, filters.month, filters.week]);
 
   const ytdAggregatedData = useMemo(() => {
     return aggregateData(ytdFilteredData);