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🎯 CrazeAnalytix
Amazon Sales Analytics Platform
Complete Feature Documentation
Executive Presentation • January 2026
📋 Executive Summary
What is CrazeAnalytix?
CrazeAnalytix is a comprehensive Business Intelligence platform designed to consolidate,
analyze, and visualize Amazon sales data across multiple European markets in real-time.
📊 3 Main Tabs
Dashboard, Grid, and Movers - each serving different analytical purposes
🌍 6 Markets
Amazon DE, IT, FR, ES, UK, and Seller Central (SC) data in one place
🔄 Automatic Sync
Live connection to Dropbox with daily auto-refresh at 7:00 AM
Core Capabilities:
- 📈 Year-over-Year Analysis - Compare 2024, 2025, and 2026 performance instantly
- 🌍 Pan-EU Grouping - View DE+IT+FR+ES as a unified European market
- 📅 Weekly & Monthly Trends - Detect seasonality and peak periods
- 🚀 Growth Analytics - Identify top performers and declining products
- 📥 CSV Export - Download filtered data for external analysis
🏗️ Application Structure
Navigation & Layout Overview
Header Components:
- Logo CrazeAnalytix branding
- Live Sync Real-time data status indicator
- Data Settings Source configuration
- Navigation Dashboard | Grid | Movers
Global Filter Bar:
- Customer - Amazon marketplace selection
- Year - Time period (2024-2026)
- Month / Week - Granular time filters
- Product Line / SKU / Title / ASIN - Product filters
📊 Tab 1: Dashboard
High-Level Performance Overview
The Dashboard provides an executive-level snapshot of overall business health, featuring key
performance indicators, revenue breakdowns, and trend analysis at a glance.
📈 Dashboard: KPI Cards
Real-Time Performance Metrics
💰 Sell Out Revenue
| Year |
Revenue |
YoY Change |
| 2026 |
€304.723,14 |
+30.0% |
| 2025 |
€6.895.382,51 |
+16.4% |
| 2024 |
€7.697.655,55 |
- |
Total revenue with automatic year-over-year percentage calculation
📦 Units Sold
| Year |
Units |
YoY Change |
| 2026 |
45.010 |
+55.5% |
| 2025 |
996.213 |
+6.2% |
| 2024 |
1.061.909 |
- |
Volume metrics with growth indicators
Key Features:
- ✅ Color-coded growth - Green for positive, red for negative trends
- ✅ European number format - Dots as thousands separator (1.234,56)
- ✅ Real-time updates - Data refreshes when filters change
📊 Dashboard: Revenue Charts
Product Line Breakdown
Revenue by Product Line
Horizontal bar chart showing revenue contribution by product category:
- INKEE - Bath bombs and surprise toys
- MAGIC PONYS - Collectible figures
- ADVENT CALENDAR - Seasonal items
- RINKATINK TOY MAGIC - Educational toys
- GALLERY TOY'S MAGIC - Premium toys
Toggle between Sell Out (€) and Units using the buttons
above the chart
Units by Product Line (Overview)
Multi-year comparison bar chart showing:
- 📊 2024 - Historical baseline (pink)
- 📊 2025 - Previous year (purple)
- 📊 2026 - Current year (blue)
Enables quick identification of:
- Products with growing demand
- Products losing market share
- Seasonal patterns across years
📈 Dashboard: Growth & Decline Analysis
Top Performers & Problem Areas
✅ Fastest Growing Lines
- Shows top 5 product lines by revenue growth
- Displays € difference (absolute change)
- Shows % change year-over-year
- Identifies products driving business growth
❌ Declining Lines
- Highlights products with negative growth
- Sorted by largest revenue decline
- Alerts management to problem areas
- Enables proactive inventory decisions
📋 Tab 2: Grid
Detailed Data Analysis & Export
The Grid tab provides granular access to all sales data with powerful filtering, grouping,
sorting, and export capabilities for detailed analysis.
📈 Grid: Weekly Sales Comparison
52-Week Trend Analysis
Interactive Line Chart Features:
- 📊 Sell Out 2024 - Pink line showing historical revenue
- 📊 Sell Out 2025 - Red line for previous year
- 📊 Sell Out 2026 - Green line for current year
- 📦 Units 2024 - Blue dashed line
- 📦 Units 2025 - Cyan dashed line
- 📦 Units 2026 - Teal dashed line
Use Cases:
- 🎄 Peak Detection - Identify Christmas, Easter, and back-to-school spikes
- 📉 Low Season Analysis - Plan inventory for slow periods
- 📅 Week-by-Week Comparison - See exact performance differences
- 🔍 Hover Tooltips - Get precise values for any data point
📋 Grid: Interactive Data Table
Complete Sales Data Access
Table Structure:
| Column |
Description |
Sortable |
| Product Line |
Product category (INKEE, MAGIC PONYS, etc.) |
✅ |
| Customer |
Amazon marketplace (Pan-EU, UK, SC) |
✅ |
| SKU |
Stock Keeping Unit identifier |
✅ |
| Title |
Product name |
✅ |
| Sell Out 2024 |
Revenue previous year |
✅ |
| Sell Out 2025 |
Revenue last year with YoY % |
✅ |
| Sell Out 2026 |
Revenue current year with YoY % |
✅ |
| Units (2024-2026) |
Volume metrics per year |
✅ |
Click any column header to sort ascending/descending. Click again to reverse sort order.
🌍 Grid: Pan-EU Grouping Feature
Unified European Market View
How It Works:
🔹 No Country Filter Applied
When viewing all data without customer filter:
- Pan-EU = DE + IT + FR + ES combined
- Amazon UK = United Kingdom only
- Amazon SC = Seller Central only
Perfect for European market overview
🔸 Country Filter Applied
When selecting a specific country:
- Pan-EU grouping is disabled
- Shows individual country data only
- Enables deep-dive into specific markets
Example: Filter "Amazon DE" → See only Germany
This feature eliminates the need for manual Excel grouping and saves hours of work monthly.
🔧 Grid: Group By Options
Dynamic Data Aggregation
Available Grouping Dimensions:
- 1 Product Line - Group by brand/category
- 2 Customer - Group by marketplace
- 3 SKU - Group by product code
- 4 Title - Group by product name
- 5 ASIN - Group by Amazon ID
- Multi Up to 4 dimensions simultaneously
Example Combinations:
- 📊 Customer → Product Line - See which product lines sell best in each market
- 📊 Product Line → SKU - Drill down from category to individual products
- 📊 Title only - Aggregate all variations of a product
🔍 Grid: Advanced Row Filtering
Precision Data Selection
Filter Capabilities:
| Metric |
Operators Available |
Example Use |
| Sell Out 2025 |
≥, ≤, =, ≠, contains |
Find products with €10,000+ revenue |
| Sell Out 2026 |
≥, ≤, =, ≠, contains |
Filter current year high performers |
| Units 2025 |
≥, ≤, =, ≠, contains |
Find products selling 500+ units |
| Units 2026 |
≥, ≤, =, ≠, contains |
Current volume analysis |
| % YoY Growth |
≥, ≤, positive, negative |
Find products growing 20%+ |
📊 Grid: Filtered Totals Summary
Real-Time Aggregation
Summary Bar Components:
2026 Totals
- 💰 €304.723 total filtered revenue
- 📦 45.010 total filtered units
- 📈 +84.8% YoY growth indicator
2025 Totals
- 💰 €6.895.383 revenue
- 📦 996.213 units
- 📈 +16.4% vs 2024
Dynamic Updates:
- ✅ Totals update instantly when filters are applied
- ✅ Shows aggregate of visible rows only
- ✅ Enables quick "what-if" analysis - filter by product line and see total impact
- ✅ Row counter shows "Showing X of Y rows"
📥 Grid: CSV Export
Data Download for External Analysis
Export Features:
- 📄 Export CSV button in top-right
- 📊 Downloads currently filtered view
- 📋 Includes all visible columns
- 🔢 Numbers in European format
- 📎 Ready for Excel/Google Sheets
- 📧 Perfect for email reports
- 📈 Import into other BI tools
- 💾 Local backup of filtered data
Use Cases:
- 📊 Export product line data for quarterly presentations
- 📧 Share filtered views with non-app users via email
- 📈 Combine with advertising data in Excel for ROAS analysis
- 💼 Prepare board reports with selected metrics
🚀 Tab 3: Movers
Growth Analytics & SKU Performance
The Movers tab identifies the fastest growing and fastest declining SKUs, enabling quick
action on top performers and problem products.
📈 Movers: Feature Breakdown
Analytics Overview
Control Panel:
🔀 Movement Toggles
- Top Gainers Products with highest growth
- Top Losers Products with biggest decline
📊 Metric Selection
- Sell Out € Analyze by revenue
- Units Analyze by volume
Leaderboard Columns:
| Column |
Description |
| Rank |
Position in top 20 (1-20) |
| SKU Details |
Product name with SKU code |
| Product Line |
Category/brand |
| 2025 |
Previous year value (€ or units) |
| 2026 |
Current year value |
| Diff |
Absolute difference (€ or units) |
| % Change |
Year-over-year growth percentage |
🏆 Movers: Real Examples
Top Gainers Analysis
Sample Top Gainers (Units):
| Rank |
Product |
Line |
2025 |
2026 |
+/- |
% |
| 1 |
MAGIC PONYS - School Of Magic |
MAGIC PONYS |
€478 |
€715 |
+€237 |
+71.4% |
| 2 |
INKEE - Surprise XXL Bath Bomb |
INKEE |
€438 |
€522 |
+€84 |
+19.2% |
| 3 |
INKEE - Surprise Bath Bomb Rescue |
INKEE |
€17 |
€83 |
+€66 |
+400% |
Insights Enabled:
- 🏆 Quickly identify which SKUs are driving growth
- 📦 Prioritize inventory replenishment for top performers
- 💡 Inform marketing budget allocation
- 🎯 Focus sales efforts on winning products
⚙️ Data Settings
Source Configuration & Sync Management
☁️ Cloud Sync
- Live Sync Active connection to Dropbox
- 🔄 Sync Now - Manual refresh button
- ⏰ Auto-refresh - Daily at 7:00 AM
📂 Local Uploads
- 📊 Sales CSV - Main sales data file
- 📣 Ads CSV - Advertising expenses data
- 📎 Drag-and-drop supported
🔄 Data Automation
End-to-End Data Pipeline
┌─────────────────┐ ┌─────────────────┐ ┌─────────────────┐ ┌─────────────────┐
│ Master CSV │────▶│ Dropbox │────▶│ API Proxy │────▶│ CrazeAnalytix │
│ (Updated by │ │ (Cloud Host) │ │ (/api/fetch) │ │ (Dashboard) │
│ team) │ │ │ │ │ │ │
└─────────────────┘ └─────────────────┘ └─────────────────┘ └─────────────────┘
│
▼
┌─────────────────┐
│ IndexedDB │
│ (Local Cache) │
└─────────────────┘
| Feature |
Description |
Benefit |
| 🔄 Daily Sync |
Automatic fetch at 7:00 AM |
Always fresh data |
| 💾 Local Cache |
IndexedDB storage |
Fast loading, offline support |
| 🔗 Live Indicator |
Green dot in header |
Connection status visibility |
| ⚡ Manual Refresh |
Sync Now button |
Immediate updates when needed |
🇪🇺 European Number Formatting
Regional Display Standards
All numerical values throughout the application use European formatting standards for
consistency with local business practices.
Format Rules
| Element |
Character |
| Thousands separator |
. (period) |
| Decimal separator |
, (comma) |
| Currency symbol |
€ (before) |
Examples
| Value |
Display |
| 1234.56 |
€1.234,56 |
| 1000000 |
1.000.000 |
| 6895382.51 |
€6.895.382,51 |
Applied Throughout:
- ✅ Dashboard KPI cards
- ✅ Grid table cells
- ✅ Movers leaderboard
- ✅ Chart tooltips
- ✅ Filtered totals summary
- ✅ CSV exports
💼 Business Benefits
ROI & Operational Improvements
⏱️ Time Savings
- Before: 4+ hours/week Excel consolidation
- After: Instant, automatic updates
- Estimated: 16+ hours/month saved
📊 Better Decisions
- Real-time visibility into trends
- Quick identification of problems
- Data-driven inventory management
🌍 Unified View
- 6 Amazon markets in one place
- Pan-EU grouping for Europe overview
- No more switching between reports
👥 Team Collaboration
- Shared access via web URL
- No software installation required
- Everyone sees the same data
🔗 Access & Requirements
How to Use CrazeAnalytix
🌐 URLs
| Environment |
URL |
| Production |
https://crazeanalytix.vercel.app |
| Development |
http://localhost:3000 |
💻 Requirements
- 🌐 Modern web browser (Chrome, Firefox, Safari, Edge)
- 📱 Works on desktop and tablet
- 🔒 No login required
- ⚡ Internet connection for data sync
Technical Stack:
- ⚛️ React + TypeScript - Modern frontend framework
- ☁️ Vercel - Cloud hosting with global CDN
- 📦 Dropbox API - Cloud data storage
- 💾 IndexedDB - Local caching for performance
✨ Summary
CrazeAnalytix Key Takeaways
- 1️⃣ Dashboard - Executive overview with KPIs, charts, and growth tables
- 2️⃣ Grid - Detailed data with Pan-EU grouping, filtering, and CSV export
- 3️⃣ Movers - Top 20 gainers and losers by SKU performance
- 4️⃣ 8 Global Filters - Customer, Year, Month, Week, Line, SKU, Title, ASIN
- 5️⃣ Automatic Sync - Daily updates from Dropbox at 7:00 AM
- 6️⃣ European Format - Numbers displayed as 1.234,56
- 7️⃣ No Installation - Access via web browser, no setup required
Presentation generated: January 20, 2026