feat: integrate Glance Views (GV) from Traffic Weekly.xlsx

- types.ts: Added TrafficRecord interface and glanceViews field to CombinedKPIs
- dataProcessor.ts: Added processTrafficExcel parser for Traffic Weekly.xlsx
- dataProcessor.ts: Updated mergeSalesAndAdsData to accept and merge traffic data
- App.tsx: Added trafficData state and handleTrafficUpload handler
- FileUpload.tsx: Added Traffic file upload section for GV data
- AdsPerformance.tsx: Added GV and CVR(GV) summary cards
- AdsPerformance.tsx: Added GV column to product table
This commit is contained in:
Christian Vidal Wolf
2026-01-23 09:07:38 +01:00
parent 473174f7e6
commit affae9e994
6 changed files with 150 additions and 11 deletions
+76 -4
View File
@@ -1,4 +1,4 @@
import { SalesRecord, AdsRecord, CombinedKPIs, FilterState, AggregatedData, LineGrowthMetric, ItemGrowthMetric, SeasonalityPoint, YearlySplitData, PivotRow, YearlyData, TimeSeriesData, ComparisonTimeSeriesPoint } from '../types';
import { SalesRecord, AdsRecord, TrafficRecord, CombinedKPIs, FilterState, AggregatedData, LineGrowthMetric, ItemGrowthMetric, SeasonalityPoint, YearlySplitData, PivotRow, YearlyData, TimeSeriesData, ComparisonTimeSeriesPoint } from '../types';
import * as XLSX from 'xlsx';
import Papa from 'papaparse';
@@ -439,17 +439,87 @@ export const processAdsExcel = async (fileOrBuffer: File | ArrayBuffer): Promise
}
};
// --- TRAFFIC DATA PARSING ---
export const processTrafficExcel = async (fileOrBuffer: File | ArrayBuffer): Promise<TrafficRecord[]> => {
try {
const arrayBuffer = fileOrBuffer instanceof File
? await fileOrBuffer.arrayBuffer()
: fileOrBuffer;
const workbook = XLSX.read(arrayBuffer, { type: 'array' });
const allData: TrafficRecord[] = [];
// Process first sheet only (Traffic Weekly.xlsx typically has one sheet)
const sheetName = workbook.SheetNames[0];
const worksheet = workbook.Sheets[sheetName];
const jsonData: any[][] = XLSX.utils.sheet_to_json(worksheet, { header: 1, defval: "" });
console.log(`Processing Traffic sheet "${sheetName}": ${jsonData.length} rows`);
// Column mapping for Traffic Weekly.xlsx:
// A (0): Year
// B (1): Week
// C (2): ASIN
// F (5): Country
// G (6): Glance Views (GV)
// Skip header row (index 0), process data rows
for (let i = 1; i < jsonData.length; i++) {
const row = jsonData[i];
if (!row || row.length < 7) continue;
const yearRaw = row[0];
const weekRaw = row[1];
const asin = row[2];
const countryRaw = row[5];
const gvRaw = row[6];
// Skip if missing essential data
if (!asin || yearRaw === undefined || weekRaw === undefined || !countryRaw) continue;
const year = parseInt(String(yearRaw));
const weekNum = parseInt(String(weekRaw));
if (isNaN(year) || year < 2020 || year > 2100) continue;
if (isNaN(weekNum) || weekNum < 1 || weekNum > 53) continue;
allData.push({
country: mapCountryToMarketplace(String(countryRaw)),
year,
week: weekNum,
asin: String(asin).trim().toUpperCase(),
glanceViews: parseUnits(String(gvRaw)),
});
}
console.log(`Total Traffic records loaded: ${allData.length}`);
return allData;
} catch (error) {
console.error("Error processing Traffic Excel:", error);
throw error;
}
};
// --- DATA MERGING ---
export const mergeSalesAndAdsData = (
salesData: SalesRecord[],
adsData: AdsRecord[],
asinMetadataMap?: Map<string, { sku: string; title: string; line: string }>
asinMetadataMap?: Map<string, { sku: string; title: string; line: string }>,
trafficData?: TrafficRecord[]
): CombinedKPIs[] => {
// Key for both sales and ads: ASIN|Customer|Year|Week
const createKey = (asin: string, customer: string, year: number, week: number) =>
`${asin.trim().toUpperCase()}|${customer.trim().toUpperCase()}|${year}|${week}`;
// Build traffic lookup map
const trafficMap = new Map<string, number>();
if (trafficData) {
trafficData.forEach(t => {
const key = createKey(t.asin, t.country, t.year, t.week);
trafficMap.set(key, (trafficMap.get(key) || 0) + t.glanceViews);
});
}
// 1. Initialize metadata lookup map with provided global map if available, otherwise build from current sales
const asinMetadata = asinMetadataMap || new Map<string, { sku: string; title: string; line: string }>();
@@ -579,7 +649,8 @@ export const mergeSalesAndAdsData = (
roas,
ctr,
cpc,
cvrUnits
cvrUnits,
glanceViews: trafficMap.get(key) || 0
});
});
@@ -617,7 +688,8 @@ export const mergeSalesAndAdsData = (
roas: ad.cost > 0 ? ad.attributedSales30d / ad.cost : 0,
ctr: ad.impressions > 0 ? (ad.clicks / ad.impressions) * 100 : 0,
cpc: ad.clicks > 0 ? ad.cost / ad.clicks : 0,
cvrUnits: ad.clicks > 0 ? (ad.attributedUnits30d / ad.clicks) * 100 : 0
cvrUnits: ad.clicks > 0 ? (ad.attributedUnits30d / ad.clicks) * 100 : 0,
glanceViews: trafficMap.get(key) || 0
});
}
});